When my career started, print came first and digital was an afterthought. Today it’s almost the exact opposite. Any messages that are created now are more likely to be consumed on a screen than on a piece of paper.
With the evolution of messaging came a chance to enhance and grow skills. Search engine optimization; shorter, more pithy writing; new outlets for media consumption; organizing webs of online content–these are all components of the new way of communicating that I utilize every day.